Australia’s Most Loved Pilates Studio Is Expanding - Bring It to Your City
From our architecturally-designed studios, complete with state-of-the-art equipment, to our signature class formats - plus ongoing training and support, we’ll set you and your community up for success.
Combinepassionwithpurpose
Own your own business, with the support of Australia's number #1 fitness brand behind you. Turn your love for movement into a business you believe in.
WhyCorePlus?
You’re never alone in the journey of opening a CorePlus studio. We're here with you every step of the way as you build your own movement community.
Proven &
profitable
A business model backed by over a decade of growth.
Full
support
From studio build to opening, marketing, and beyond. Plus expert training, world-class onboarding, and continuous upskilling for instructors.
Large, exclusive
territories
Claim your exclusive region to grow and scale.
Strong return
on investment
With a return on investment like no other in the industry, you can take comfort that your effort will equal your return. Backed by our proven franchise financial model, CorePlus provides a strong return on your investment.
Provenglobalappeal
6 CorePlus studios ranked in the top 20 worldwide.
Toptierperformance
11 CorePlus locations rank among Australia’s top 20.
Studioownersscalewithus
33% of Studio Partners own more than one studio.
Anindustryleader
CorePlus Richmond voted #1 by ClassPass users.
Storiesfromourown
Keen to hear more about what it takes to run a CorePlus business? Don't take our word for it. Hear from some of our Studio Partners.
Georgia, Romy and Erica
Collingwood and Fitzroy North Studio Partners
"Our studio is a space for connection. Our favourite part about being here is seeing our members and Instructors come together, build strength and create new relationships. We’ve seen lifelong friendships form in the studio, and it’s incredibly rewarding to create a happy, inclusive place for our local community."
Paige, Greg and Brie
Balwyn and Blackburn Studio Partners
"We started as a family who are passionate about movement, then we became instructors, and business partners. Now owning two CorePlus studios has allowed us to work on our passion and have a successful career."
Angeline and Alex
Cheltenham and Coolangatta Studio Partners
"As parents of young children, we were looking for a way to achieve work-life balance, have a meaningful impact on our community, and create a life we feel proud of. Being the owners of two CorePlus studios has rewarded us in all of those ways and more."
Uncomprimisinginteriors
Architecturally designed and in the best locations, our studio spaces comprise state-of-the-art equipment and premium amenities. They are modern, welcoming and uplifting spaces for our community to move and connect.
Whatwe'relookingfor
We’re seeking great people, who are passionate about CorePlus and the difference we aim to make in people’s lives. If you love movement, people, and our brand, we'd love to hear from you.
Community leaders
You're people-first and are excited by our commitment to purpose and values to have a positive impact in people’s lives.
Brand builders
You believe in consistency, culture, the little details.
Energy drivers
You want to create a space people can’t wait to come back to and are excited about managing a team.
Operators and investors
You have a positive, solution-focused attitude, and are motivated by the success of your own business.
Supportfromstarttoscale
From site selection and studio design to marketing and mentoring, our team is with you through every step.
From our dedicated franchise team to our training, onboarding, and marketing departments, CorePlus provides you with unparalleled support to help you build a thriving business.
Committed Franchise Development Team
From first chat to final paperwork, and every question in between, we’re with you every step of the way.
Dedicated Onboarding & Operations Team
We’re here to make your studio opening feel seamless, supported, and something to celebrate.
Expert Training Team
We'll help you recruit, onboard, and continuously upskill your world-class instructors.
Specialist Project Management & Delivery Team
We’ll guide you to the right location, design a space you’ll love, and manage the build from start to finish.
Innovative Marketing & Communications Team
Our Marketing and Communications team will help you open with impact, and keep your members inspired.
Strategic Leadership Team
Guiding innovation and strategy, our Leadership team ensures excellence throughout the business.
Howitworks
1. Submit your enquiry
2. Discovery call & market fit
3. Territory reserved
4. Studio build & onboarding
5. Launch & grow
FAQs
How much does it cost to open a studio?
The start-up costs associated with opening a CorePlus studio vary from site to site, but the range is estimated to be between $550,000 and $700,000. This includes your own territory, help in finding a suitable studio location, all of your initial training, architectural design and studio fit-out, with the majority of equipment typically being leased. A number of factors impact your initial investment such as the existing site conditions, studio size, location, and whether it’s on the ground floor or first floor.
How long does it take to open a studio?
It typically takes 6–12 months from signing the franchise documents, to opening your studio doors.
How much does a studio make per year?
There are a range of factors that impact the financial returns of your studio, including studio size, class capacity, local demographic profile, annual rental amount, and whether you are an owner-operator, instruct classes or not. During one of our first meetings, we take you through a worked example of our financial model and then give you an opportunity to plug in your own assumptions and figures that are specific to your proposed territory.
Am I able to keep my full-time job and own a CorePlus studio?
As you can imagine, running a studio will take up a lot of your time, especially in the first 6–12 months. We’re looking for Studio Partners who can commit 100% to their CorePlus community, and we’ll work with you to develop a transition plan to get you out of your old job and into your new life as a CorePlus Studio Partner.
Do I need to be an Instructor to become a Studio Partner?
While being a CorePlus Instructor is a big advantage, it's not a prerequisite to opening your own CorePlus studio. If you're thinking about opening your own studio and you’re interested in becoming an Instructor as well, we encourage you to reach out to the CorePlus Studio Partner in your community, to talk about our training and development processes.
How are territories divided?
In the CorePlus franchise, each studio is part of a clearly defined territory, which gives the Studio Partner exclusive rights to operate and grow within that geographic area. Territories are carefully mapped to ensure strong local demand and avoid overlap between studios, ensuring long-term success.
Can I become a Studio Partner on my own, or do I need to have a buisness partner?
Absolutely, you can beomce a Studio Partner on your own or with a partner. Our Studio Partners come from all kinds of relationship structures: individuals, couples, friends, family members, or buisness partners. What matters most is a passion for our product and our community, as well as a shared alignment with our purpose, vision and values.
I’ve never owned a business. Am I still eligible?
Yes! Many of our current Studio Partners have never owned a business before. That’s the benefit in joining the CorePlus community — you get the benefits of owning your own business, but you’ll never feel like you’ve got to figure it out on your own, as we’ll be there to support you every step of the way!
ReadytomakeyourmoveandownaCorePlusStudio?
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