Make your own moves
Owning a CorePlus studio is an opportunity like no other. From our signature class formats, to our premium equipment, our local area marketing, plus ongoing training and support, we’ll set you and your community up for success.
Own your own business, and achieve that elusive work life balance, all while working in a community full of passion and purpose. As a franchise owner, you’ll have an opportunity to use your creativity and leadership skills. Working with us means you’re not only improving the lives of others, but you’re also improving your own.
We know how important it is to keep an active, balanced lifestyle, reduce stress, and stay mindful. More and more of us are catching on to the holistic benefits of movement and as a result, the industry is growing, fast! If movement is your passion, and maintaining a strong and healthy body and mind is what drives you, get in touch.
If you’re passionate about our product, you love working with people, and you’re ready to be part of a community that is changing lives, you’re in the right place. Connect to an ever-expanding network of studios, giving you all the resources you need to not only grow your business, but to grow on a personal level too.
Purpose led and values based
Our purpose to create healthier, more connected communities is at the core of everything we do. Our values guide our decision making, and determine how we show up, the way we treat each other, and those we partner with. Joining the CorePlus family means you’re joining a community of passionate and like-minded people who are truly here to make a positive impact on every individual we connect with.
Be part of an established brand that is growing every day. As Studio Partners, you benefit from a respected name and a loyal community.
We put people first, because ultimately we’re a people brand. Whether it’s in person or online, connecting with our community is at the heart of everything we do. Being part of the CorePlus community means joining our knowledgeable network of Studio Partners, our world-class instructor network, and incredible member community.
Large, exclusive territories
Our large territories have been mapped using state-of-the-art technology, meaning we’ve done the work in ensuring your location is set up for success.
Our HQ team is here with you every step of the way. We provide support from helping to find a location and manage your build, to recruiting, training and onboarding your instructors, as well as ongoing marketing and communications support. Your success is our success, so know that we really are in it together.
Everything under one roof
Three disciplines, 10 unique and inspiring classes, and two movement spaces. The layout of our studios means we can provide so much under one roof. Architecturally designed and in the best locations, our dual-format studios contain state-of-the-art equipment, premium amenities, and incredible experiences.
Strong return on investment
Our franchise model is proven to succeed, and we’re with you every step of the way.
If you’ve ever done a CorePlus class, you’ll know what we mean. When you roll up your mat or finish your class, you leave feeling fresh, mindful, and connected to your body. More and more of us are catching on to how important it is to maintain an active, balanced lifestyle and, as a result, the industry is growing … fast! If movement is your passion, and maintaining a strong and healthy body and mind is what really lights you up, we’d love to hear from you.
Visits per month
Average visits per studio: 5,000 per month
of our Studio Partner network own multiple sites
New members per month
Minutes moved per month
Architecturally designed and in the best locations, our studio spaces comprise state-of-the-art equipment and premium amenities. They are modern, welcoming and uplifting spaces for our community to move and connect.
We’re seeking great people, who are passionate about CorePlus and the difference we aim to make in people’s lives. If you love movement, people, and our brand, get in touch!
Passion for people and mindful movement
You have a genuine passion for the CorePlus product, people, and making a difference in your community.
Understand the CorePlus difference
You are excited by our commitment to purpose and values, and having a positive impact in people’s lives.
Hands on partnership
You love working in your business and are excited about managing a team, and working hard to get great outcomes.
Great people make great business
We know that great businesses are full of great people. You have a positive, solution-focused attitude, and are motivated by the success of your own business.
Backed by our proven franchise financial model, CorePlus provides a strong return on your investment.
Keen to hear more about what it takes to run a CorePlus business? Don't take our word for it. Hear from some of our Studio Partners themselves.
Georgia, Romy and Erica
Fitzroy North Studio Partners
"Our studio is a space for connection. Our favourite part about being here is seeing our members and Instructors come together, build strength and create new relationships. We’ve seen lifelong friendships form in the studio, and it’s incredibly rewarding to create a happy, inclusive place for our local community."
Paige, Brie and Greg
Balwyn Studio Partners
"From a family who are passionate about movement and wellness, to instructors, and business partners, owning a CorePlus studio has allowed us to work on our passion and have a successful career."
Amy and Mike King
"To our community, CorePlus is a welcoming and supportive environment where they can be themselves. But to us, CorePlus is everything. As a family business, including our extended family of Studio Partners, Instructors, HQ team, and our members, we truly love what we’ve created, and what we get to be part of."
Our passionate and skilled CorePlus team provides you with unparalleled support to help build a thriving business.
From our dedicated franchise team to our training, onboarding, and marketing departments, CorePlus provides you with unparalleled support to help build a thriving business.
HQ team that’s here for you
Our Franchise Development team will walk you through every step of the initial purchase of your territory. From there, our Project Management and Delivery team will help you find the best location, negotiate your lease, and project manage your build. Our Onboarding and Operations teams will ensure you’re equipped and feeling confident and excited about opening the doors to your very own studio! Our Training team will recruit, train and onboard all of your incredible instructors. And our Marketing and Communications team will be with you on the journey, to ensure you open successfully, and maintain a strong and engaged member community.
Studio Partner network
Our family of CorePlus Studio Partners is like no other. You’ll find yourself surrounded by like-minded people, all with the same passion and business interests as your own.
A dedicated training team who recruits, trains and onboards your instructors
Take the worry out of staffing your studio. Our dedicated training team will recruit, train and onboard world-class instructors, who are class-ready and have been taught the CorePlus way!
Our thorough onboarding process takes place in the lead up to the opening of your studio. We’ll cover our Purpose, Vision and Values, talk you through your support network, get you across your local area marketing and communications, share the process of onboarding your instructors, train you on our systems and processes, and get you ready for your studio launch.
The support doesn’t stop when you open the doors! Our HQ team is always here to support your business, your people, and your community.
1. Find a location
2. Build and fit out your studio
3. Recruit your Instructors
4. Operations training and onboarding
5. Marketing and launch planning
6. Open your very own CorePlus studio!
How much does it cost to open a studio?
The start-up costs associated with opening a CorePlus studio vary from site to site, but the range is estimated to be between $550,000 and $700,000. This includes your own territory, help in finding a suitable studio location, all of your initial training, architectural design and studio fit-out, and the majority of equipment is typically leased. A number of factors impact your initial investment such as the existing site conditions, studio size, location, and whether it’s on the ground floor or first floor.
How long does it take to open a studio?
It typically takes 6–12 months from signing the franchise documents, to opening your studio doors.
How much does a studio make per year?
There are a range of factors that impact the financial returns of your studio, including studio size, class capacity, local demographic profile, annual rental amount, and whether you as an owner-operator instruct classes or not. During one of our first meetings, we take you through a worked example of our financial model and then give you an opportunity to plug in your own assumptions and figures that are specific to your proposed territory.
What kind of support can I expect as a Studio Partner?
A lot! From the moment you sign your Franchise Agreement, our HQ team will start the onboarding process to get you ready to run your own business. Our training and development process is ongoing; you’ll never be on your own as a CorePlus Studio Partner.
Am I able to keep my full-time job and own a CorePlus studio?
As you can imagine, running a studio will take up a lot of your time, especially in the first 6–12 months. We’re looking for Studio Partners who can commit 100% to their CorePlus community, and we’ll work with you to develop a transition plan to get you out of your old job and into your new life as CorePlus Studio Partner.
Do I need to be an Instructor to become a Studio Partner?
While being a CorePlus instructor is a big advantage, it's not a prerequisite to opening your own CorePlus studio. If you're thinking about opening your own studio and you’re interested in becoming an instructor as well, we encourage you to reach out to the CorePlus Studio Partner in your community, to talk about our training and development process.
I’ve never tried CorePlus. Can I still open a studio?
A passion for CorePlus is one of the most important things we look for in our Studio Partners so if you’ve never taken a CorePlus class before, make this your first step! Our classes and our Instructors are the foundation of our business. Either head to your nearest CorePlus studio, or try an on demand class at coreplusconnected.com
I already have a CorePlus studio in my area, can I still open here?
One of the distinct benefits of becoming a CorePlus Studio Partner is our large and exclusive territories. For that reason, we give enough space in between our studios to ensure you’re collaborating with your neighbouring Studio Partner, not competing with them. We’ll engage our demographic mapping consultant who will analyse the selected market and help determine the nearest available territory to your chosen location.
I’ve never owned a business. Am I still eligible?
Yes! Many of our current Studio Partners have never owned a business before. That’s the benefit in joining the CorePlus community — you get the benefits of owning your own business, but you’ll never feel like you’ve got to figure it out on your own, as we’ll be there to support you every step of the way!
To find out more about opening a studio, enquire today.